4 January 2023, Hotels under siege as Sinaloa cartel terrorizes several towns – civilian and military venues come under fire

On 4 January 2023, the Sinaloa cartel attacked multiple towns on Mexico’s west coast in retaliation for the arrest of alleged drug trafficking kingpin Ovidio Guzmán, the 32-year-old son of former Sinaloa cartel chief, Joaquín “El Chapo” Guzmán. Global News Canada says the targeted towns were Culiacán, Mazatlan, Los Mochis, and Guasave. In technical military terms, this was a regional raid. The violence impacted hotels, airports, roads, tourist destinations, and military installations. As a result, the threat picture in Mexico has worsened, and the hospitality sector is increasingly at risk.

The triggering event

The Guardian reports that on 4 January at 4:40 am, Mexican military forces attacked a 25-vehicle Sinaloa cartel convoy, reportedly at the small fishing village of Jesús María, Sinaloa state (25.610109545228273, -108.773530447672), to arrest Ovidio Guzmán. Jesús María is 35 miles northwest of Culiacán city, the capital of Sinaloa state. After heavy fighting, Guzmán was captured and presumably prepped for extradition to US law enforcement custody. Extradition is partly linked to Guzmán’s alleged connection to deadly fentanyl trafficking into the US, which the Biden Administration indicated it would crack down on during an up-and-coming visit to Mexico the week of 9 January 2023.

The attacks

Hours after Guzmán’s capture, Sinaloa cartel gunmen, armed with assault rifles, .50 cal rifles, and armored vehicles, attacked Culiacán city, plus Mazatlan, Los Mochis, and Guasave, to terrorize the Mexican government into releasing Guzmán. Most violence appears to have taken place in Culiacán. The attack was not without precedent, says The Guardian in an interview with former Drug Enforcement Agency chief Mike Vigil. In October 2019, when the Mexican government initially arrested Guzmán, the cartel attacked Culiacán city to force President Andrés Manuel López Obrador, aka “Amlo,” to release him. It worked. So, the Sinaloa cartel repeated that operation on 4 January, aiming for the same result.

Interestingly, during the attack, Sinaloa’s security secretary, Cristóbal Castañeda, tweeted: “We are asking citizens not to go out. We will give you more information when we can,” says The Guardian.

The main violent actions of the cartel were:

Nineteen roadblocks set up, says the Associated Press, in and around all four cities on streets and major highways by groups of armed men in vehicles and via setting cars, trucks, and even 18-wheelers on fire.
All roads leading in and out of Culiacán blocked, says the AP and the Los Angeles Times.
Burning roadblocks from central and west Mazatlan to the beach, forcing tourists to flee back to their hotels, says MSN.
Carjacking citizens at gunpoint in Culiacán, says Global News Canada and La Otra Opinion.
Attacking police and military posts, says the AP – at least one Mexican Army colonel was killed, some 30+ soldiers were reported wounded, 19 cartel gunmen were killed, and 21 arrests were made, says France 24 and The Yucatan Times (this does not include the killed and injured from the Guzmán arrest operation.)
Attacking the military and civilian sections of Culiacán’s main airport – Aeropuerto Internacional de Culiacán (aka, Bachigualato Federal International Airport), shooting at airport buildings, passenger aircraft taxiing on the apron or runway, and Mexican military aircraft in flight and on the tarmac. The gunmen used .50 caliber rifles to shoot the Mexican military aircraft in flight.

The Drive says the aircraft that sustained damages were:

Aeromexico Embraer ERJ-190LR airliner.
Mexican Airforce (Fuerza Aerea Mexicana) Boeing 737-800, forced to make an emergency landing.
Mexican Air Force C-295 transport aircraft, forced to make an emergency landing.

As a result of the airport attacks, the government closed four airports, including Culiacán, Mazatlan, Los Mochis, and nearby Ciudad Obregón, says Global News Canada and AviacionOnline.com.

Current reporting says multiple hotels were impacted by the violence, mostly indirectly, but the cartel directly targeted one:

Hotel Riu Emerald Bay, Mazatlan, guests forced to shelter in place, reports MSN, others stranded in the lobby by canceled flights, and the hotel was understaffed because violence kept staff at home. There are scores of hotels nearby the Emerald Bay that might have been impacted, including the Palm Valley Cabins — Cabañas en Mazatlán, Pueblo Bonito Emerald Bay, Encanto Bahia Hotel, Cerritos Resort, Condominios Costa Bonita, and Privada Azul Marino Albercas.
Unnamed hotel, Mazatlan, airport transport buses apparently burned in front of the hotel (needs verification), says the Calgary Herald and CP24, forcing guests to shelter in place for an extended timeframe behind the hotel’s barricaded front gates. Also, reports Global News Canada, one person said, “the cartel put their warriors outside the hotel,” which caused guests consternation.
Hotel Two Select, Culiacán, gunmen raided the hotel, said a reporter who was carjacked outside the hotel and then sought shelter inside. The gunmen held guests at gunpoint, demanding their car keys and absconding with their vehicles, says La Otra Opinion. The reporter said, via Twitter, “I am inside a hotel north of the city of Culiacán. About three hours ago they took my car and I was able to take shelter here. The armed (men) entered the Hotel (…) Two and are threatening customers to make them give them their car keys. There are screams and cries.” This was effectively a hostage situation. Nearby hotels that might also have been impacted include Motel La Conquista, Motel Paris, Motel El Eden, Motel Carrera Culiacán, and Motel Royal Mirage.

Mazatlan and Hotel Riu Emerald Bay

Hotel Two Select

It should be noted that a Canadian citizen who lives in Mazatlan, interviewed by Saskatoon CTV News, said there was no wanton violence in her area, only a few burning vehicles. She doubted the veracity of the threat reporting from Mazatlan hotels.

On the other hand, says the Ottawa Citizen, an extended family of 17 Canadians in Mazatlan packed into a van and fled the city because of the violence. As they made their way to the airport in Puerto Vallarta, part of which was a “white knuckle” journey because of the numerous and since abandoned burned-out roadblocks along the way, they saw “around 10 convoys of fully armed people heading [toward Mazatlan],” and they were glad they left.

By 6 January, Mexican security forces had deployed in force. They used ground and air forces to repel the attackers. Calm was reportedly resorted to the affected areas by 8 January, but the 10 convoys of gunmen driving toward Mazatlan suggests the security situation remains precarious.

Aside from this January 2023 operation and Sinaloa’s October 2019 operation to free Guzmán, there have been scores of other cartel and gang attacks targeting civilians to intimidate and manipulate the government. For example, in August 2022, Bloomberg says Cartel Jalisco Nueva Generacion, angry over the detention of some of its senior leaders, set up roadblocks, torched buses, taxis, and 25 Oxxo stores (like 7-Elevens) in Jalisco and Guanajuato states. They also gunned down four civilians at a Little Caesars pizza place. Other reporting cited the involvement of the Mexicles gang in the August mayhem. The attacks caused President Obrador to conclude, “It wasn’t just an attack between two different groups. It reached the point where they started shooting at civilians, at innocent people. That’s the saddest part of this situation.”

For more information on other cartel and gang violence that has impacted Mexico’s otherwise incredible, world-class hospitality sector, see Muir Analytics’ analysis on the matter here.

Takeaways

There are five takeaways. First, the tactics the cartel applied were effective. It applied the right amount of manpower, the right type of weaponry, and the right methods to cause chaos, fear, and limited destruction. The one hotel that was directly impacted was totally vulnerable to the attackers, and tourists were effectively stranded in hotels indirectly impacted. If the cartel had aimed to commit higher levels of violence at any resort or hotel, they could have done so unopposed.

Second, these actions demonstrate the Sinaloa cartel is a force to be reconned with despite setbacks inflicted by government operations and rival cartels. This was a sophisticated light infantry attack on one town, Culiacán, supported by what appeared to be hit-and-run or harassment operations on three others, all along a 245-mile stretch of Mexico’s Gulf of California coastline. This required effective spur-of-the-moment planning in the wake of Guzmán’s sudden and unexpected arrest, and professional command and control over multiple formations of gunmen, all deployed to key areas simultaneously.

Third, strategically, as of 8 January 2023, the attack was a failure. Guzmán was not released from government custody as he was in 2019. However, if Guzmán remains in Mexican custody, the cartel-on-civilian attack strategy might pay off.

Fourth, Mexican cartels and gangs attacking and/or harassing civilian targets is a definitive and troubling trend. None of the examples cited here were impulsive operations. They were intentional, methodical, and fueled by an increasing audacity and dehumanization of civilians. Targeting civilians to manipulate a population and/or a government can be defined as terrorism.

Fifth, this trend will continue in the near and intermediate term. This is especially true if, A) the government continues to arrest cartel and gang leadership, and B) these criminal organizations continue to attack each other. Muir Analytics explains this cycle of violence here. Such targeting will continue to include hotels. As a result, Mexico’s hotel and tourism risk profile has risen.

It is possible that civilian targeting might increase, and the scale of violence might worsen, especially if a cartel or gang suffers a particularly injurious blow. One nightmare scenario would be a mass abduction or massacre of civilians at a hotel or resort to exert extreme October 2019-style pressure on the government.

Muir Analytics runs the world’s largest, most sophisticated hotel violence database – the SecureHotel Threat Portal – with over 2,400 hotel attacks (and growing.) We can provide the hospitality sector with intelligence that facilitates full-spectrum risk reduction, which helps hotels protect guests, staff, buildings, brands, and revenues. Contact us for a consultation: 1-833-DATA-444.